Crisis communications is a strategic approach to communicating with people and other organisations during and after a disruptive event.

They are a key element in effective crisis management, to help ensure that an organization can continue to function during and after a crisis, providing guidance and reassurance to those affected and safeguarding the company’s reputation and brand.  

The sensitivity, authenticity and speed of any response are crucial, as continuous and clear communication reduces confusion, and can help to avoid chaos at a stressful time.